We want everyone to be able to shop the perfect bits for their bits. We strive to offer an accessible, inclusive and empowering experience for all bits, all sizes and all walks of life.

For us, it's more than just that though. It’s about being real. We created BITS to be more than just a shopping platform. To be an inclusive space that encourages body positivity, real conversations and a sense of community.

It’s about using our platform to foster a sense of belonging through understanding and respect, rather than conformity. No matter who you are, what you do or what you (or your bits) look like, we’re here to celebrate you.

We want you to feel seen by our voice, our range, our models and our conversations. If we don't have a style or size that’s right for your bits yet, we're working on it.

We also use the AccessiBe program on our site, which is compliant with the Web Content Accessibility Guidelines 2.1, to make it more accessible to browse and shop our range for those who need it. If you would find this tool helpful, simply click the link in the footer.


We are currently searching for more bits to ensure we deliver on our mission to offer the bits you want in the sizes you need. If there's other brands, styles, sizes or bits you’d like to see, we’d love to hear from you.