January 26, 2022

This week, we launch one of our fave Aussie-owned, bespoke intimates brands – Meg Alexandra – an lingerie label known for its love of luxury, high attention to detail and beautiful feminine touch.

Elevated by beautiful lace and organic bamboo, Meg Alexandra intimates are the perfect combination of style, comfort and support proving that bras and undies can be sexy AND comfortable.

We chatted Real Talk with founder and designer, Meg, us all about the brand, how her relationship with her own body influenced its inception, and to share some of her favourite styles.

Over to Meg.


“What began in my bedroom and quickly spread to take over my mum’s entire house, is now a luxurious line of intimates.”

After many years of struggling with poor body image, alongside eating disorders and anxiety, I found a love in lace. In 2016, I started designing my first few bralettes; playing with different laces and soft elastics. Initially it was a few lace intimates for myself, and then friends, but it quickly turned into a strong passion to help other women feel beautiful and self-confident.

“I believe you deserve to wear intimates that enhance your body and fit you perfectly. Comfortable and wearable intimates that are still sexy and make you feel beautiful.”

Based in Sydney, I design all the intimates myself, sampling designs and dispatching all the orders. It’s busy, but it’s fun and I’m lucky to be doing something that I love.


“Meg Alexandra is a slow fashion brand, that is one that only produces small collections to reduce product waste and keep designs bespoke.”

Design and production decisions are made with sustainability in mind – like using the same lace across all styles to minimise lace and elastic wastage and using compostable and recycled packaging.

“Each piece is designed and made by hand with high attention to detail and a luxe feminine touch.”

Meg Alexandra lingerie is made to last, when cared for correctly. While the pieces are delicate, they are crafted with expert workmanship and made out of high quality fabrics.


“The most recent collection at Meg Alexandra is the Amour collection. I live in the Blair Crop and G String Bottoms - it is definitely my most worn set!”

The set is perfect for everyday wear, the Blair pieces are incredibly comfy while still being super cute.


Saying that, my favourite piece in the Amour collection is the Saskia Underwire Bra. It is the perfect shade of red and always makes me feel sexy and beautiful and definitely brightens my day. Don't underestimate the power of beautiful intimates - they can turn a bad day into a good day!


When it comes to fit, don't settle for poorly fitting intimates! The right bra and the perfect pair of bottoms that enhance your body and fit you perfectly. Meg Alexandra intimates are true to size and align with Australian standards. If unsure about your bra size, simply measure your bust (fullest part of your bust) and your underbust and then follow our size guide (on each BITS product page).

I still remember my first experience with lingerie very clearly. My mum gave me some of her old lingerie from when she was in her twenties and I still wear and love them! They are bespoke, but timeless, lace bras with no padding and underwire. I continue to get inspired by them and hope that Meg Alexandra intimates get passed down the same way.

Discover Meg Alexandra here.

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